Sunday, November 14, 2021

Made in America - A & E Coffee


PRODUCT:  A&E COFFEE  

WEBSITE:  https://aeroastery.com 

WHERE IS IT MADE: Beans are roasted in Nashua, New Hampshire.  You can find Shops in the following New Hampshire communities: Amherst, Manchester, and Nashua.  

MOM & POP: Yes 

ROOM TO GROW: Yes  

From their website:  

A&E Coffee & Tea opened in 2001 and was the first USDA Certified Gourmet Organic Coffee Roaster in New Hampshire.  Each batch of our gourmet coffee is carefully roasted in our Nashua facility by our roastmaster. We source excellent coffees for both our single origin and blend programs, insuring quality + sustainable coffees across the board. It is batch-roasted to bring out the unique characteristics embedded in each coffee variety, with blending always happening after the roast. Our teas are distinguished by the quality of the leaf and flavoring components to ensure a premium cup every time.  Buy specialty coffee online and get gourmet coffee delivered from our organic coffee roaster. 


The website offers an opportunity to subscribe to their newsletter.  


NOTE: You can apply for a job with them online at their website. They offer a blog where you can keep up with happenings that involve the roastery and NH.


  They do have an online menu so you can check out the menu before ordering. 

They offer wholesale, merchandise and sell monthly coffee subscriptions.   

The website is easy to navigate. (AKA, yes, it’s user friendly)  


REVIEWS:  The business has an average of 4 stars on Yelp and generally receives 4 to 5 stars reviews.  


WHERE DOES A&E DONATE TO:  

FROM THEIR WEBSITE: Charity: As citizens of our local and global community, it is our responsibility to help our neighbors. We donate coffee and tea to local charitable organizations and sponsor fundraisers for national and international causes. 

 

REACHER’S NOTES: I could not a specific charity or political candidate that the roastery had donated too, and it might be because they are still a local shop working on building up a base. 

 

WHAT I LIKE:  It’s coffee. I LOVE coffee. I have ordered from them and shipped the order to my friend Jen who works at the NH Veterans home in Tilton because, as she told me on vacay, the Vets don’t get “good’ coffee. Since I’m a veteran myself, and knowing how a good cup of coffee starts off the day, I made it my mission to supply Jen and vets with a good cup of morning coffee.  I like the idea of recycling and reusing, and I support that.  

 

NOT TOO EXCITED ABOUT: The global community pitch. While I think the concept Is a well meaning one, the execution of such a concept is lacking. I’ve seen other Online Coffee stores that offer a more patriotic pitch, which I appreciate, more than the “global” approach.  


I, as a consumer and future buyer of their coffee would appreciate a more “Made in America” approach, and less global outreach.  


FURTHER RESEARCHER THOUGHTS:  Coffee is good business but you’ve got to set a good foundation in not only a good product but great customer service.  I think A&E is still growing. I like that it’s local, Mom & Pop to NH, and reaching out. The product is Great, customer service is solid. Not sure where they get the beans, but the roasting, marketing, and appeal is all made in America and that’s a BIG plus in my book.  With Christmas coming up, A&E coffee will make a good gift.  


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